BALTIMORE, May 11, 2015 – Big Run Media, a full service branding, social media marketing, and creative design agency, announced today that it has been retained to manage all social media communications for the Mississippi Blues Marathon, a multi-distance running event in Jackson, Mississippi. Big Run Media will be responsible for the overall positioning of the brand, including the development and creation of integrated social media marketing campaigns and design.
Founded in 2007, the Mississippi Blues Marathon offers a marathon, half marathon, quarter marathon, marathon relay and kids’ one-mile run. Featuring live blues on stages all around the race route, the Mississippi Blues Marathon was named one of the top 10 marathons for 2015 by the editors at Runner’s World magazine. As well as being a world-class event, the finisher’s medal has been honored by Marathon & Beyond magazine in their “Top 25” for five consecutive years.
A portion of the proceeds from the Mississippi Blues Marathon benefits the Mississippi Blues Commission’s Musicians Benevolent Fund. Additionally, the race brings attention to the state and its rich blues heritage. The positive economic impact of this event will be experienced by restaurants and hotels patronized by competitors and visitors. Since the inaugural race in 2008, the Mississippi Blues Marathon has donated $60,000 to the Blues Commission.
“We are thrilled to be partnering with the Mississippi Blues Marathon to promote such a premiere event,” said Thomas Neuberger, CEO and founder of Big Run Media. “They have been hosting runners and providing an unforgettable experience for 8 years, and we look forward to helping them create more awareness and establishing their race as a unique event for runners of all levels.”
“ Blues music is a big part of the culture in Mississippi and this event gives us a chance to introduce it to a new audience and bring people to Jackson who might not visit us otherwise. Our event has grown every year and has hosted runners from all 50 states and beyond for consecutive years so we hope to continue that trend,” said John Noblin, Founder and Event Director of the Mississippi Blues Marathon. “Big Run Media has a passion for the running community and has the experience to help running brands stand out from the competitors and achieve business goals. We look forward to working with them to take our event to the next level.”