Voice

 

Plan

 

Implement

Big Run Media Services

Big Run Media will help your brand get started on social media or take it to a new level of performance. The world of marketing is moving at a faster pace than ever. The delivery methods change, tactics change, but the principals of good marketing have not. With our creative solutions and skill-sets we can do everything from strategy to execution.

Voice

Voice or personality is one of the most important ways to connect with your audience. Voice sets the tone to the emotional connection your fans have to your brand. So many companies don’t take the time to develop their online voice and their brand comes across in social media as faceless, non-interesting, unemotional automation. The best brands are built from personality. Look at Kara Goucher, Dean Karnazes, Steve Prefontaine, or Deena Kastor. They are all champions, but their brand DNA is different. Kara is your all American sweetheart, honest, straightforward, and willing to let you in on her journey. Dean makes the extraordinary seem accessible, and has motivated thousands of runners to push their limits. Pre is a gritty, gutsy runner that overcame physical weaknesses with mental toughness. Deena has worked at running as a tough unrelenting competitor that has weathered the obstacles that plague a professional athlete to become a admired sage in running’s master class. 

Each one of these personalities resonates with a different audience. Knowing your personality and how to communicate it is crucial to your brand’s success. Our team can guide you through the process of  discovering your online voice. We will create a guide so that this voice can be communicated and described to your team as well as to any third party vendors who may be helping you with your campaign.

With the right voice, you can target your audience effectively.

Plan

We will start with research. We won’t just look at your industry and competitors, we will look at what is working and trending in the marketing ecosphere. Things move pretty fast and we can help you keep up with the latest technology. Our plans include the following:

  • Choose networks to best reach your fans
  • KPI (key performance indicators) to help us reach and track goals
  • Developing content concepts
  • Contest themes
  • Crisis management
  • Campaign hashtags
  • Creating content calendar
  • Creative design

We will not only create a plan for you, we will continually revisit the plan to ensure success.

Implement

Finally! Here is where we get to run. With a voice and a solid plan in place, it is now time for action. With years of creative, traditional marketing, and social media experience, our team has the ability to develop interesting content that is brand-centric and visually stunning. As part of implementation we offer the following:

  • Logo Design
  • Photography
  • Video
  • Illustration
  • Infographics
  • Inbound marketing