Getting the right photos on race day is great for sharing with participants, but is even better for marketing your event next year. Good photography is key to communicating your brand and what participants can expect. Getting shots of the runners is baseline; you need photography that can tell the story of the day. Here is a list of recommended pictures to take on race day:
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Police escorts
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Stacks of medals
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Volunteers
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Athlete village
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Starting line
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Runners warming up
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Runners in the chute
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Low shot of runners feet/shoes at the starting line
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Hats off during national anthem
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Mile markers
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Water Stations
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Recognizable landmarks with runners
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Lots of running shots
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Spectators cheering
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Catch people smiling
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Any costume or team runners
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Finish line
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Runners crossing the finish line
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Runners receiving medals
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Award ceremony
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Post race food tables
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Runners enjoying post race
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Any bands or entertainment
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Staff shots
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Anything that makes your event unique
You can never have too many photos to choose from. Create albums on your Facebook page and promote the photos. Encourage participants to share the images. When you start marketing the race for the next year, the photos will be a great resource providing an emotional lift to encourage people to register.
