Big Run Media Announces Advanced Edition of The Race Directors Guide To Social Media

Big Run Media Announces Advanced Edition of The Race Directors Guide To Social Media to provide social media tactics for the intermediate-to-advanced user

BALTIMORE, May 29, 2015 – Big Run Media, a full-service branding, social media marketing, and creative design agency announced today that it will be writing and designing the follow-up to the very well recieved Race Directors Guide To Social Media for ChronoTrack, the leader in comprehensive endurance sport solutions headquartered in Evansville, Indiana. Big Run Media will be responsible for The Race Directors Guide To Social Media Advanced Edition, including the development and creation of content covering integrated social media marketing campaigns, design and thought leadership positioning. Terms of the agreement were not disclosed.

“We are excited to partner with ChronoTrack, especially after the success of the first Race Directors Guide To Social Media” said Thomas Neuberger, CEO and founder of Big Run Media. “ChronoTrack is the premier partner for race directors and race timers. Their products and services are a tremendous value-add to the industry.”

“ChronoTrack wants to be the best ally a race director and/or race timer can have. We want their events to be successful. By providing tools like The Race Directors Guide To Social Media, we are able to help our customers promote their events to ensure higher registrations and participant satisfaction.” said Laurie Pani, Marketing Director. “Big Run Media has proven to have a keen understanding of how to use and implement social media marketing for the active lifestyle sector, generating success and meeting business goals for their clients. We look forward to working with them and creating another valuable tool for the endurance industry.”

About Big Run Media

Big Run Media, LLC is a full-service branding, social media marketing, and creative design agency that focuses on active lifestyle brands. Big Run Media provides online marketing solutions for planning, implementing, identifying social influencers, and managing social media campaigns. Big Run Media connects brands with their fans and motivates them to take action. More information here:

About ChronoTrack

ChronoTrack is a trusted provider of race solutions for timers and race organizers, supporting 25 of the 30 largest races in the U.S. The company offers timing equipment, bibs, disposable tags and a network of trained and certified timers for races to work with. It also provides ChronoTrack Live, a consolidated race platform that enables delivery of real-time online, mobile, and social race experiences, as well as tools to streamline race and athlete data management. Its hardware and software solutions, paired with the certified network of timing partners, provide the most comprehensive set of timing, race management and live race services available in the market, all utilizing one consolidated platform. As of April 2012, ChronoTrack Systems Corp. operates as a subsidiary of Life Time Fitness Inc. More information is available here:

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