Big Run Media Extends Partnership with The Woodlands Marathon Through 2021 After Growing Registration for 2019 Event
BALTIMORE – Big Run Media, a full-service branding, marketing, social media, and creative design agency announced today that it will continue to manage the digital marketing efforts for the 2020 and 2021 The Woodlands Marathon. Held on back to back weekends, The Woodlands Marathon includes a marathon, half marathon, marathon relay, 5k, and 2k fun run/walk. Big Run Media will be responsible for managing the race’s digital marketing throughout the year, including the development and creation of social media campaigns, creative design, and advertisements.
“The Woodlands Marathon is a hidden gem that we want to make sure runners discover,” said Thomas Neuberger, founder and managing partner of Big Run Media. “This event has a fantastic setting and the management team puts on a race packed with value for the athletes.”
Big Run Media worked closely with Race Director Willie Fowlkes to create a consistent, branded experience for runners. “The importance of branding your events has never been greater,” said Neuberger. “Athletes want an experience, not just a timed race.”
Through organic and paid marketing initiatives, Big Run Media was able to attract and capture nearly 2,000 participants for the March 2019 race, resulting in an 8% increase in registration for the marathon and a 9% increase in the half marathon YOY.
The Woodlands Marathon Ambassadors, also recruited and managed by Big Run Media, collectively brought in over 550 registrations.
“We are thrilled to continue our partnership with Big Run Media. We believe if you want to stay relevant in the active lifestyle event industry, partnering with Big Run Media is a must for any organizer,” said Fowlkes. “Their expertise in our opinion is second to none.”
The Woodlands Marathon Management, LLC mission is to produce a world-class event while promoting healthy active lifestyles. The Woodlands Marathon has raised and donated over $1.2 million to local, regional, and national nonprofit and volunteer organizations since 2012. In the inaugural rebirth of The Woodlands Marathon, event organizers developed the “Cheer Challenge”, where community villages, businesses, and organizations support the participants with cheer zones along the marathon and half marathon courses.
About Big Run Media
Big Run Media, LLC is a full-service branding, digital marketing, and creative design agency that focuses on active lifestyle brands. Their mission is simple: to develop your brand message into peak form. Much like an athlete preparing for an A race, Big Run Media tackles endurance event marketing and advertising challenges with strategic passion, planning, and know-how. Their work results in more athletes on your start line, and more devoted fans of your brand. To learn more about Big Run Media, visit: https://bigrunmedia.com/
About The Woodlands Marathon Management
The Woodlands Marathon Management is an event production company that operates with a primary goal of providing individuals the opportunity to participate in a running event that promotes the advancement of running. The directors of The Woodlands Marathon Management share a passion for The Woodlands community, the Houston region, and the active lifestyle. They have teamed up to produce this premier event that will provide The Woodlands and surrounding communities options for living a healthy lifestyle with purpose.
For more information, please visit the event website at http://www.thewoodlandsmarathon.com/.