This is the second time we have worked with Lora, supporting her efforts to raise money and awareness for The Leukemia & Lymphoma Society. (see the Cancer Don’t Care logo above) This year the fundraiser is centered around a 10 hour cycling event. When Lora asked about getting a new logo we were pumped up to use a bicycle theme. Wheels were literally spinning on this creative challenge. Thomas sketched out cranks, chain links, wheels, and pedals. All of the logo options used the blood drop from The Leukemia & Lymphoma Society logo as an element of the design. We ended up using the blood drop as the negative space in the stylized crankset. When designing a logo you should always consider where the logo may end up. This logo will work well digitally, in printed materials, screen print apparel, and even on a medal. The limited colors make it affordable to reproduce. The logo can be reduced down to one color and still maintains it’s look. We sent two choices to Lora that stood out from the rest of the designs. Lora chose the treatment above for the event.
“Last year I fundraised through raw grief, a month after my father’s passing from cancer. This year, I’m honoring his memory by empowering cancer patients with access to treatment, aid, and educational resources – all in support of a cure. My goal: $10,000 in 10 weeks. Join me in the fight here: .#CancerDontCare #whoeverwinscancerloses”
Do you need an event logo any design services to take your project to the next level? We would be thrilled to help your team come up with the right creative for your event, marketing, social media promotions, apparel. Contact us today for a quote.