Sponsors; Who Needs ‘Em?
EVERYONE! They are the sole life force of a race directors budget when determining how much money can be budgeted to cool premiums, free beer, and possibly free photos! The good news is that thanks to company branding, you’re able to sell companies your sponsorship opportunities based on the audience reach you can give them. Whether […]
Five Google Analytics You May Be Under-Utilizing
Custom dashboards These are your saving grace when it comes to motivating your team, re-structuring your strategy, and pulling kick-ass reports. Segments You’re probably thinking, “Wait –are they telling me that I can segment my website data into preset groups, declutter my graphs, and still get the same useful information I need?” – YOU […]
Holiday Marketing Starts With Retargeting
It does! In all respects, retargeting is the gift that keeps on giving. Maintain contact with your website visitors, stay constant throughout their holiday shopping journey, and you just might see your efforts result in a conversion or two. It’s understandable that clothes, appliances, and toys boost in sales during the holiday season, but if […]
Stop Scaring Away Your Followers
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] Boo! Not scary, right? Just annoying? Yup. And that’s exactly how your followers feel if you’re doing any of these 5 things on social… [/vc_column_text][divider line_type=”No Line” custom_height=”50″][text-with-icon icon_type=”image_icon” icon_image=”793″] Not Responding To Comments, Messages, Or Engaging With Your Audience. Come on, how do […]
Are Users ‘Ghosting’ Snapchat?
It appears as though Snapchat’s ghost logo may be more ironic than ever before; is Snapchat dead? With Instagram consistently upping-its-anty with IG stories, face filters, and interactive stickers, Snapchat’s unique-edge has pretty much lost its breath. In an attempt to gain back some of its following, the app moved to incorporate a map-feature, Snap […]
Instagram: Keep Your Content From Hitting The “Peak”
[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]The “Peak”: the Instagram equivalent of a runner hitting the wall. Inspiration has fallen, your muse is M.I.A, and innovation ran off with its mistress. Now your posts seem to dawdle and wade between the classic #TBT and cult-worthy #Caturday ‘s; where did you go […]
Strava Group Events
This morning I finished my run and had to update my Strava (of course). In my feed, I spotted a notification “Feature Upgrade! You can now create club events, RSVP and see event details on your phone.” This is huge! We often set up running groups for our clients on Strava. First, it is free, […]
Proven Tactics to Build Your Instagram Community
Author: Beverley Egar Instagram has more users who are following more accounts than ever before. As a result content is ubiquitous so it’s difficult to get your posts to the fore front. In addition, Instagram recently added an algorithm which controls what users observe and the content is no longer presented chronologically. Ultimately, Instagram now […]
Quick Tip to Get More Likes on Your Facebook Business Page
Struggling to grow your Facebook audience? Here’s a quick way gain followers, without having to pay for them (or at least without having to pay for them twice). Whenever you update your business Facebook page with a new post, picture, video, etc., you’re (hopefully) generating likes, comments and shares. If you’re working with a company […]
2016 Social Media Ad Size Cheatsheet
Things are moving so fast on the social media frontier it can be hard to keep up with all the changes. Make sure your ad images appear the way you intend, follow this guide from Bannersnack.