A couple of years ago we published the Advanced Guide to Social Media. Things have changed. A lot. So, we’ve created a new Guide to help Race Directors understand what works best in today’s world. In this Guide, we cover:
  • The importance of branding, quality content and posting frequency
  • A review of Ambassador Programs & Contests
  • How to grow your audience and increase engagement on social (organically!)
  • Best practices and tips for successful Facebook Ad campaigns
  • Why you should use Google Ads to attract new participants
  • How to optimize ads to get the lowest cost per conversion

Ready To Take It Up A Notch?
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