Big Run Media Services

You’re the expert in producing your race or designing your product. We’re the experts in building the brand engagement around it. The Big Run team uses our authentic involvement in endurance sports to identify and connect with your audience. We create messaging that strikes a chord with your customers and inspires them to take action. From digital and social media marketing strategy to holistic execution, we are adept with the ever-changing marketing tools and tactics that increase exposure and earn brand loyalty. And always, we keep the art of marketing front and center—because the tools are meaningless without a partner who can craft the right strategy for you.

Voice

As fellow endurance athletes, we speak your language. Unsure of your brand voice? We’ll help define and refine it. Have an established voice? We’ll become fluent in it, fast, in order to tell your brand story. Your brand voice or personality sets the tone for the relationships you create with your customers. It drives emotional connections, which lead to trust and increase conversions. It’s critical that your voice is consistent across all your communications and interactions. We’ll stay true to your voice, and we’ll create a guide to help your team members and partners do the same. With our guidance and implementation, your brand voice will rise above the roar of the crowd, standing out clearly in your:

  • Branding
  • Content Creation
  • Social Media Campaigns
  • Brand Engagement
  • Brand Ambassador Programs
  • Email Marketing
  • Digital Marketing
  • Targeted Display Advertising
  • Pay-Per-Click Advertising
  • Creative Design

Mental Strategy

With your brand voice defined, we’re ready to plan how and when to use it. We’ll create a robust, multi-faceted digital and social media marketing strategy to get the word out about your event or product, grow your community of influencers, and increase your registration and sales numbers. We’ll start with the facts, researching industry trends, athlete behaviors, and your competitors. We’ll also analyze the most up-to-date marketing tools and technology to develop the ideal approach to reach your goals. Next, we’ll add our creative spin to make sure your brand stands apart. Throughout our partnership, we’ll continually revisit our plan and adapt as needed to ensure success. Our strategic planning includes:

  • Identifying Appropriate Channels to Reach Your Audience
  • Creation of a Master Content Calendar
  • Content Concept Development
  • Social Media Strategy and Best Practices
  • Contest Theme and Logistics Development
  • Marketing Automation Strategy and Best Practices
  • Brand Ambassador Program Development
  • Advertising Planning
  • Defining Key Performance Indicators (KPI) to Help Reach and Track Goals
  • Google AdWords
  • Google Analytics

Ideal Execution

Voice? Check. Strategy? Check. The foundation for success is set. Now it’s time for us to dig deep and deliver. We’ll work tirelessly to share your message, engage in the real-time conversation relevant to your brand, and get athletes excited to register for your race or put your product to the test. Our every stride will be geared toward growing your brand, with a measurable increase in online registrations, referrals, and sales. And because we’re practically family by now, you’ll feel confident in handing off the implementation to us. In fact, you could say we’ll run with it. Our breadth of implementation skills and services include:

  • Bottom-to-Top Branding
  • Social Media Setup
  • Social Media Management and Monitoring
  • Content Development
  • Creation of Campaign Hashtags
  • Inbound Marketing
  • Email Marketing
  • Public Relations
  • Crisis Management
  • Media Buying
  • Targeted Display Advertising
  • Pay-Per-Click Advertising
  • Detailed Reporting on Measurable Marketing ROI
  • Photography
  • Videography
  • Logo Design
  • Graphic Design
  • Infographics
  • Illustration

RESULTS

What can you expect from all this marketing mumbo jumbo? Real, tangible results. Our dedicated efforts will increase online registrations and referrals, increase conversions, contribute to your brand and event growth, and improve your marketing ROI.

In short, partnering with Big Run Media will increase your brand value and your bottom line. Think of it as getting to the finish line faster and stronger than ever, and being better prepared to go back out and do it all again.