Big Run Media will help your brand create value for your audience while telling your story. Brands that can connect emotionally with their audience wins. We specialize in the endurance market. We know how to communicate effectively with your target audience in an authentic personality that reflects your core values. The world of marketing is moving at a faster pace than ever. The delivery methods change, tactics change, but the principals of good marketing will not. With our creative solutions and skill-sets, we can do everything from strategy to execution.
Voice or personality is one of the most meaningful ways to connect with your audience. Voice sets the tone for the emotional connection your fans have to your brand. So many companies don’t take the time to develop their online voice, and their brand comes across in social media as faceless, non-interesting, unemotional automation. The best brands are built from personality. Look at Kara Goucher, Dean Karnazes, Steve Prefontaine, or Deena Kastor. They are all champions, but their brand DNA is different. Kara is your all American sweetheart, honest, straightforward, and willing to let you in on her journey. Dean makes the extraordinary seem accessible and has motivated thousands of runners to push their limits. Pre is a gritty, gutsy runner that overcame physical weaknesses with mental toughness. Deena has worked at running as a fierce, unrelenting competitor that has weathered the obstacles that plague a professional athlete to become a admired sage in running’s master class.
Each one of these personalities resonates with a different audience. Knowing your personality and how to communicate it is crucial to your brand’s success. Our team can guide you through the process of discovering your online voice. We will create a guide so that this voice can be communicated and described to your team as well as to any third party vendors who may be helping you with your campaign.
With the right voice, you can target your audience effectively.
We will start with research. We won’t just look at your industry and competitors; we will look at what is working and trending in the marketing ecosphere. Things move pretty fast, and we can help you keep up with the latest technology. Our plans include the following:
- Google AdWords
- Google Analytics
- Choose networks to best reach your fans
- KPI (key performance indicators) to help us reach and track goals
- Developing content concepts
- Contest themes
- Crisis management
- Campaign hashtags
- Creating content calendar
- Creative design
- Email Management
We will not only create a plan for you; we will continually revisit the project to ensure success.
Finally! Here is where we get to run. With a voice and a solid plan in place, it is now time for action. With years of creative, traditional marketing, and social media experience, our team can develop engaging content that is brand-centric and visually stunning. As part of implementation we offer the following:
- Logo Design
- Graphic Design
- Inbound marketing
- Content Development
- Social Monitoring and Management
- Public Relations
- Website Development