Let's get you ready for the ball.
Don’t let your first impression be your last impression.
Our in-house design team works with you to define the character of your event, then lets that vision guide the creative process throughout the campaign. We ensure your brand has a visual identity that sets it apart from your competition.
Generate brand or event “voice” document
- Guided session to uncover the emotional connection between the event or brand and its audience
- Translate voice into detailed plan that guides the creative processes for the campaign
We’ll develop graphics and custom designs specifically for your race, optimized for advertising and posting on digital platforms, as well as overall race promotion.
- Digital ads
- Website banners
- Print ads
- Bib design
- Race premium design
- Medal design
Your light is the best light.
Your story is like a large pepperoni pizza. It’s meant to be shared (unless you’re really hungry).
We design and create social media content that tells your story, while inviting your audience to be a part of it. We develop custom content designed around your brand, resulting in true followers who are actively engaged with your event. You want to be seen, and people want to see you.
Digital Marketing Content
- Detailed planning through content calendar
- Posts for Facebook, Twitter & Instagram
- Custom creative and design for all social posts
- Tie-ins to events and holidays
- Industry related news and updates
- Promotions and social campaigns
- Working with sponsors and partners to provide value
Social Media Monitoring
- Monitor all social channels and engage with fans and participants
- Repost and reshare tagged content
- Respond to incoming questions, comments, etc. when applicable
Don't be a Diplodocus.
Sure, dinosaurs used to be cool (when they weren’t chasing humans).
But they didn’t adapt, and now they’re extinct.
In the digital era, marketing is at the mercy of trends that change at breakneck speeds. It’s a full-time job just keeping up with them. We get it, because it’s our job. We help you adapt. Because we want you to stick around. Sorry, dinosaurs.
Acquire new customers with pay-per-click and display advertising through Google AdWords
- Creation of ad campaigns and ad sets, including copy and graphic placement
- Precision audience targeting to meet your specific registration needs
- YouTube ad integration
- Daily management of performance
Social Media Advertising
Ad campaigns on social media platforms including Facebook and Instagram
- Ad placement and setup
- Custom creative and copy
- Budget allocation
Third Party Advertising
Website-oriented ad campaigns (e.g. Active.com, Runnersworld.com, Competitor.com, etc.)
- Manage communication, setup and assets
- Custom creative and copy
- Budget allocation
Reporting and Analytics
Easily understand your digital marketing spend and ROI with our custom dashboard reports.
- Monthly reporting including digital media spend and Ad performance
- Additional reporting based on discussed Key Performance Indicators (KPIs)
Every team needs a cheer squad.
We develop a custom plan for your event’s ambassador program, then scout and recruit the best voices and personalities to promote your event to their friends, families, and followers.
With a track record of success, we have the data and experience to know what kind of ambassadors will spread the news of your race with the same passion you have for it. From organzing and leading group runs to providing custom graphics, we guide your ambassador teams on a continual basis so they know they’re a part of something special. Because they are.
Ambassador Program Management
- Create themed name/logo
- Setup application documents and process
- Identify influential bloggers, coaches, runners
- Manage the entire three-step recruitment/vetting/selection process
- Communicate challenges, promotions, etc. throughout the race year
- Schedule ambassador events (meetups, group runs, etc.)
- Facilitate discussion and answer questions within ambassador groups
Turn blind throws into bullseyes.
Without strategic planning, success is limited, and often nonexistent. Building solid, achievable goals and leveraging our toolbox to build them one day at a time is how we succeed.
As fellow endurance athletes, we understand where you’ve been, where you’re at, and where you need to go. With an unparalleled track record helping brands and events grow, we can help you identify the most important goals for you right now and set a manageable course for achieving them.
Media Buy Planning
We’ll deliver a strategic roadmap including detailed strategies, content recommendations, requirements, budgets, and timelines.
- Creation of a Master Content Calendar
- Advertising Planning
- Defining Key Performance Indicators (KPI) to Help Reach and Track Goals
- Weekly evaluation and identification of strengths and weaknesses