Not scary, right? Just annoying? Yup.
And that’s exactly how your followers feel if you’re doing any of these 5 things on social…
Not Responding To Comments, Messages, Or Engaging With Your Audience.
Come on, how do you expect to build that loyal relationship with your consumers if you’re not giving them the time of day? This is a Number One priority; it’s honestly scary that some companies don’t do this.
Also, let’s just be clear –We’re not only talking about responding to questions, it’s also important that you engage with comments, too! Whether you like it, retweet, or favorite it, just do something to show them that you are there and they are noticed.
Posting Multiple Times A Day, And OFTEN
There’s this lovely saying that perfectly applies to this topic: “Quality over Quantity”. I understand the idea that you need to post a lot in order to reach as many people as possible, (especially if you just started), but let’s limit that urge to two posts, hours apart, and no more than once a week. The last thing your followers want is to be drowned in content from just one company. Also –don’t waste gold! Timing is everything, and if you’re not using analytics to find out which time is the most engaging for your social posts, you’re missing out. Find out this, and you’ll be set for knowing when to post because your posts will be going out during your analytically-proven, most-engaging times.
Trying To Jump On Every Trend, Even If It Was Over 3 Weeks Ago.
Ladies. Guys. Everyone. If the trend isn’t relevant to your brand or your audience, stop trying to force a post on it just so you can show the world that you’re current. Remember: if everyone is current, no one is. Think about it.
Using Too Many, Irrelevant Hashtags…
Alright, I know I’ve almost fallen victim to this one once or twice. Here’s how it starts: You think you’re super clever and come up with a rad hashtag. Problem is, no one else thinks so… meaning: your post is the only one with that hashtag and no one else has searched it, ever. Yeah. That kind of hashtag is just filler and unnecessary. If you want to show off your creative-ingenuity, stick those rad hashtags on your personal posts –they look better there anyway. Additionally, you can stick a couple hashtags in there that aren’t necessarily relevant, but don’t go overboard because then you stop targeting your intended audience and start targeting anyone who searches #thisiswhatcoollookslike. Need an example of an irrelevant hashtag, or a hashtag that isn’t really targeting your desired audience? Here’s a few:
#rad #feelingfoggygoingforajoggy #thisiswhatcoollookslike (any hashtag with an emoji) #amiright #whoswithme #thisisafillerhashtag #hashtag
Over-Using Stock Photography Instead Of Posting Your Own Creative And Branding
There’s nothing wrong with using other creative –well, unless you don’t have the sharing-rights… then it’s definitely illegal… But you want your audience and followers to be able to associate a certain “style” or “visual characteristic” with your brand. Your company is more than a logo, it’s a personality –so use that to your advantage and let the identity of your brand be explored. The best outcome of this would be for users to come across a post of yours and not even need to check the account to see who the heck this company is that they’re following. Be unique, and your uniqueness will become familiar.