Sponsors; Who Needs ‘Em?

EVERYONE! They are the sole life force of a race directors budget when determining how much money can be budgeted to cool premiums, free beer, and possibly free photos! The good news is that thanks to company branding, you’re able to sell companies your sponsorship opportunities based on the audience reach you can give them. Whether […]
Holiday Marketing Starts With Retargeting

It does! In all respects, retargeting is the gift that keeps on giving. Maintain contact with your website visitors, stay constant throughout their holiday shopping journey, and you just might see your efforts result in a conversion or two. It’s understandable that clothes, appliances, and toys boost in sales during the holiday season, but if […]
Stop Scaring Away Your Followers

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text] Boo! Not scary, right? Just annoying? Yup. And that’s exactly how your followers feel if you’re doing any of these 5 things on social… [/vc_column_text][divider line_type=”No Line” custom_height=”50″][text-with-icon icon_type=”image_icon” icon_image=”793″] Not Responding To Comments, Messages, Or Engaging With Your Audience. Come on, how do […]
Are Users ‘Ghosting’ Snapchat?

It appears as though Snapchat’s ghost logo may be more ironic than ever before; is Snapchat dead? With Instagram consistently upping-its-anty with IG stories, face filters, and interactive stickers, Snapchat’s unique-edge has pretty much lost its breath. In an attempt to gain back some of its following, the app moved to incorporate a map-feature, Snap […]
Instagram: Keep Your Content From Hitting The “Peak”

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]The “Peak”: the Instagram equivalent of a runner hitting the wall. Inspiration has fallen, your muse is M.I.A, and innovation ran off with its mistress. Now your posts seem to dawdle and wade between the classic #TBT and cult-worthy #Caturday ‘s; where did you go […]
Getting started with Instagram Advertising

INSTAGRAM Instagram ads have finally rolled out to everyone! Having the ability to post ads on Instagram, instead of just sharing images, is a whole new ballgame. If you’re familiar with setting up Facebook ads, you’ll be relieved to know Instagram Ads are setup and tracked in the same place. To get started you need […]
Big Run Media Announces Advanced Edition of The Race Directors Guide To Social Media

Big Run Media Announces Advanced Edition of The Race Directors Guide To Social Media to provide social media tactics for the intermediate-to-advanced user BALTIMORE, May 29, 2015 – Big Run Media, a full-service branding, social media marketing, and creative design agency announced today that it will be writing and designing the follow-up to the very well […]
Cautionary Social Media Tale: Bill Cosby
[vc_row][vc_column width=”1/2″][image_with_animation image_url=”332″ animation=”Fade In” img_link_target=”_self”][image_with_animation image_url=”331″ animation=”Fade In” img_link_target=”_self”][image_with_animation image_url=”330″ animation=”Fade In” img_link_target=”_self”][image_with_animation image_url=”329″ animation=”Fade In” img_link_target=”_self”][image_with_animation image_url=”328″ animation=”Fade In” img_link_target=”_self”][/vc_column][vc_column width=”1/2″][vc_column_text]By Thomas Neuberger If you haven’t seen the public’s reaction to Bill Cosby’s social media tactic, the Cosby Meme Generator, I will save you some time – it went horribly wrong. I can […]
Big Run Media Press Release
[vc_row][vc_column width=”1/1″][nectar_slider location=”press release” full_width=”true” parallax=”true” slider_transition=”slide” slider_height=”200″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]FOR IMMEDIATE RELEASE November 5, 2014 Contact: Robyn Murray Email: robyn_murray@comcast.net Phone: 904.432.7145 NEUBERGER LAUNCHES BIG RUN MEDIA Social Media Marketing Agency Gives Authentic Voice to Active Lifestyle Brands BALTIMORE, MD – Popular blogger and marketing professional, Thomas Neuberger, today announced the launch of Big Run Media […]
How Running Companies Stack Up on Social Media

[vc_row][vc_column][vc_column_text]Curious to see how your favorite running company compares to the other brands on social media? We were too. We didn’t look at engagement or dig deeper than the number of fans the brand has, but it is none the less pretty interesting. There is plenty of room for brands to gain ground on Facebook, […]